Stop calling them users and customers, call them humans
productology.substack.com
Humans experience our business with their intuitive minds (system 1). Calling them users or customers only dehumanizes and causes us to use more of our analytical minds (system 2).
Stop calling them users and customers, call them humans
Stop calling them users and customers, call…
Stop calling them users and customers, call them humans
Humans experience our business with their intuitive minds (system 1). Calling them users or customers only dehumanizes and causes us to use more of our analytical minds (system 2).